Or is it? No, not a box...more like a book that opens up to tell a story, then closes and locks at night. To stay consistent with Uniqlo's overall look and feel in their stores, this unit is a color changing light box that displays featured merchandise along with mirror and brushed metal finishes. It's utilized to attract thousands of Westfield Garden State Plaza Mall shoppers to take a peek and learn a little about this must have brand, while successfully enticing mall shoppers to visit their 43,000 square foot retail store that is located on the other side of the mall. Tangram's task: make it unique, unexpected, modular and attention grabbing while maintaining brand consistency allowing the opportunity to easily change out graphics and merchandise on a monthly basis.