Welcome to the City of Zoom
What went on:
City of Zoom was the pinnacle expression of Nike’s Allstar Weekend product across all categories. It was highlighted by the release of the brand new Kobe X shoe, and celebrated Nike’s basketball athletes and their heritage. There was a special Zoom City launch of sportswear, casual shoes, apparel, and limited addition shoes for both men and women. There were also celebrity appearances from Swoosh athletes, James Harden, Anthony Davis, and Kevin Durant.
The Design of the Space:
Tangram, had the opportunity to redesign 2000 square feet of Town Square’s, Niketown at 6 East 57th street, NY. The primary space featured 10ft. tall hanging sculptures of Kobe, Lebron, K.D., and Kyrie Irving, which conquered over the world’s basketball mica in New York City. The East Pavilion space was designed special for Jordan; celebrating the 30th anniversary of the brand, while expressing Michael’s lasting impact on the game. The space also featured a massive automotive finished pearl white jump man, showcasing the 30th anniversary, highlighting the key Jordan players of today, along with their footwear. To bring the environment to a whole new level, there were digital images, which featured mapping of the city, with an exploding basketball effect along with a DJ, who provided a special sound track to set the tone.
Watch the video above, to see how the inspiration for the new launched sneakers came about and how Basketball and New York City, are united by Nike's four signature shoes, by the best ballers in the world.