All About Perspective

Much of our business is about perspective. How we view things and how that view affects our interaction with a space, a product, or other humans, is paramount to a successful experience.

We are reminded of this in Charles and Ray Eames short film entitled "The Powers of Ten".

Powers of Ten takes us on an adventure in magnitudes. Starting at a picnic by the lakeside in Chicago, this famous film transports us to the outer edges of the universe. Every ten seconds we view the starting point from ten times farther out until our own galaxy is visible only a s a speck of light among many others. Returning to Earth with breathtaking speed, we move inward- into the hand of the sleeping picnicker- with ten times more magnification every ten seconds. Our journey ends inside a proton of a carbon atom within a DNA molecule in a white blood cell. POWERS OF TEN © 1977 EAMES OFFICE LLC


Simon Lunt