The Power of Type in Motion


Michelle Dougherty has had the idea for creating titles that are inspired by Richard Greenberg, the greater of opening credits for ‘80s movies like “Alien” and “Dirty Dancing.” While creating many titles of her own, show runners and directors were not interested. When she met the Duffer Brothers, creators of “Stranger Things,” she was finally able to put this idea into a show. Dougherty started to draw inspiration from the imperfections that were in ‘80s titles. In these titles, she noticed how they were not uniformed because of flickering lights, inconsistency in color, and slightly jagged movements. While these imperfections were more prominent in the ‘60s and ‘70s, these imperfections were still around in the ‘80s due to not having a lot of money for good optical house. Dougherty says that most of the time, you are creating a title before the music is selected. In this case, the Duffer Brothers had the music for the title sequence selected which aided in the process of creating the title. Now that we are in the age of binge watching, opening titles can be boring for the viewer due to the repetitiveness of it or the length of it. Dougherty claims that the Duffer Brothers did a great job with placing the title after dramatic moments within the show. This causes the title to become part of the show. The Stranger Things opening is not only a fitting successor to a revered title design tradition, but a testament to the power of type in motion and the enormous potency of nostalgia.