WHEN IT COMES TO DESIGN, BE BOLD!
Event marketing is a tricky trade. You are catering to the masses, trying to please multiple demographics and social constructs, in just one event. How does one do this? How do you set yourself apart from the rest?
Bold design that captivates attention is the way to surpass the difficulties of age, social strata, stylistic preferences, and identifying characteristics. The design of your event should be taken as seriously as art, because in the end, that's what it is. Art in a different form than you're used to. Interaction, gadgets, gimmicks and more, are all important pieces to the puzzle and round out a space's intellect and heart. However, when you get down to the soul of an event, the design of an event, that first breathtaking impression, that is where and when your event and product go to the next level.
Creativity takes courage, Matisse said. He was right. Now is the time to be bold.