Stepping Things Up at Licensing
Nickelodeon has participated in the International Licensing Expo on an ongoing basis and in 2016 we partnered with them to make an even bigger statement than years prior by creating a brand new, functional and fun booth design. Complete with updated floor plans, re-imagined ways to organically display products, re-purposed pieces from the year before and other interactive and engaging ways for the licensing community to view their brands. The booth was to make an eye-catching overall statement for the uber Nickelodeon brand with interesting ways to highlight their 9 properties brands that they license. The Nickelodeon Domestic and International Consumer Products teams utilized the booth, while 2 different businesses the booth design showcased Nickelodeon as one global brand.