Google Promotes Smart Speakers with a Traveling Google Home Mini Golf Pop-Up

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It’s without question Amazon’s smart speakers and assistant Alexa have been leading the race in the world of smart home gadgets. However- Google is far from throwing in the towel and their recent pop-ups are proof.

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The experience was held in New York City, open to the public for about a week. The 6 hole mini golf course was located in Manhattan’s West Village neighborhood. Participants started off by choosing the color of their putter and retrieving their golf ball from an over-sized gumball machine. Each hole replicated a room of a house, along with three different Google smart speakers - the Google Home, the Google Mini and the Google Home Max. Encouraging players to use Google Assistant to help improve their game with things like turning on a light or a fan. Showcasing some of the ways you can utilize Google Assistant in your own home.

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After New York, the mini golf experience traveled to a few other major cities including, Chicago, and Los Angeles. Along with this Google used the South by Southwest event as an opportunity to activate an entire home by connecting Google Assistant to almost everything inside.

Fast forward to the end of the first quarter of 2019 and the numbers showed for the first time that Google beat Amazon in units shipped. With a total of 3.2 million Google Home and Google Home Mini Speakers compared to Amazon shipping 2.5 million units of their Echo devices. Looks like these marketing stunts were dollars well spent after all.

Sam Caridi