Direct Mail: Still as Powerful?
Pre-show promotions and advertising before an event is a crucial step of the planning process. This is your chance to get ahead of the game and engage with your target market, leaving an early first impression- so make it a good one! Depending on how creative you get or how much information you're hoping to get out of your prospect, this step has the potential to increase your success at the show.
Exhibitor took the time to ask event and marketing managers what they think of direct mail and how useful it is today. Click on the link below to see what the professional had to say!