ADIDAS NYC FLAGSHIP OPENS AT 5TH & 46TH

Adidas opened its new flagship store on the corner of 5th Ave and 46th Street-in New York City. Inspired by U.S. high school stadiums, the space was based on a stadium retail concept, which includes a tunnel entrance, stands for live-game viewing, locker rooms and The Track and The Turf — where consumers can test and experience products. Executing on creative design concepts by  Denton-Cardew Design of Los Angeles, Tangram engineered and produced the entrance initiative zone among other installations.

Additionally, there's a stadium fan shop-inspired guest kiosk, which will offer healthy juices and snacks curated by Brooklyn juicery Grass Roots, real-time personal fitness consultations from EXOS, a concierge service for NYC tips and books focused on fitness, athlete mind-set and nutrition. The Print Shop allows customers to personalize jerseys in real time, while shoppers can create exclusive apparel and footwear at the miadidas Studio. A same-day hotel delivery services will send your purchases wherever you want while you explore what the rest of NYC has to offer.

Aidan Corish