4Kids Media Inc. at Licensing Las Vegas
For thirty six years the Licensing Expo has connected the world's most influential entertainment, character, fashion, art and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers. This is the meeting place for the global licensing industry, whether you are looking to spot trends, build strategic partnerships or secure promotional tie-ins.
In June, 461 exhibitors representing more than 5,000 brands gathered in Las Vegas and more than 16,150 key decision making retailers, manufacturers, marketing and advertising professionals attended, across all consumer product categories.
4K Media Inc. looked to Tangram to create a custom exhibition to create a dynamic presence and to facilitate strategic conversations with existing customers potential partners.
The show strategy called for a singular brand focus on Yu-Gi-Oh! This was reinforced with a very clean, contemporary feel. Dynamic, open and inviting, the strong bold graphics defined the booth and give it a colorful, playful and exciting presence.
Results: Continued success at the show for 4Kids!